Next has partnered with mobile operator O2 to trial a new shop-in-shop format as both brands seek to adapt to “current challenges” facing the high street. Named “Shop-in-Shop”, the trial will see O2 ...
A planning application has been submitted to Herefordshire Council for new signage and internal works at 9 High Town, the ...
O2 is piloting a new experimental store format in partnership with the Next fashion and homewares chain. The trial will see O2 launch shop-in-shops in four Next stores during October and November as ...