The APIs can be used independently or combined to power cross-channel reach, measurable outcomes, and increased efficiency, including a 70% improvement in CPC. OpenX Technologies, Inc., one of the ...
The supply-side platform OpenX is eliminating all resellers from its connected TV advertising inventory pool, ensuring that buyers have more working media. The company is also removing all non-TV ...
The new library of cookieless deal IDs empowers advertisers to future-proof their media investments in a transforming programmatic landscape. PASADENA, Calif.--(BUSINESS WIRE)--OpenX Technologies, Inc ...
The European Programmatic TV Initiative (EPTVI), led by thought leadership and advisory collective The Project X Initiative, has announced the addition of prominent industry advisors, and new ...
OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today announced the launch of OpenX Attention Targeting, a first-to-market capability that allows advertisers to ...
Collaboration drives significant impact for a political advocacy campaign, achieving 17.73% greater efficiency in reaching New Yorkers with affordable healthcare messaging LOS ANGELES, Oct. 6, 2025 ...
Every election season, publishers lose out on billions in digital ad dollars to programmatic middlemen – but sell-side curation could help change that calculus. On Monday, supply-side platform OpenX ...
OpenX Unveils OpenXBuild: A New Software Suite for Building Better Advertising Solutions The APIs can be used independently or combined to power cross-channel reach, measurable outcomes, and increased ...
OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today (6th January, 2026) announced the launch of OpenXBuild, a software suite that gives advertisers ...
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