When you visit a website, you’ll often see a pop-up window presenting the option to enter your email address to receive a discount or free shipping. After entering your email address, you can take ...

The double opt-in process will often result in higher quality recipients and lists. Most importantly, double opt-ins confirm the validity of new subscribers by asking them to complete a second step in ...

For the new entrepreneur, marketing can be perplexing. Which digital strategy is best? Which offline ideas still work? How can you grow your business without risking a lot of money? While there’s a ...

ValueClick, Inc., a provider of performance-based Internet advertising solutions, today announced an impressive milestone - the 10 millionth opt-in email name custom-generated for their advertising ...

When it comes to conversion, email is the king of all marketing tactics. That is because email has the highest ROI over any other digital channel in B2B marketing. However, those returns will only ...

Building your mailing list and continuously adding new prospects is essential to the success of any marketing strategy. Once mailing lists are established, the next challenge for marketers is to ...