KALAMAZOO, Mich.—When public relations majors at WMU trade their hoodies for business casual as they cross the threshold from student to employee, they already have a briefcase full of experience ...

New York native and nomad by choice—Emily is a marketing & PR pro, now the founder of the award-winning R Public Relations, New York. In a post-Covid-19 world, remote work has become more normalized ...

Practical strategies for PR professionals to anticipate future trends, harness data science, foster continuous learning and effectively shape the narratives of tomorrow. The world we live in is a ...

Machine learning may not replace the art of PR anytime soon. In fact, the algorithm advanced enough to replace the instinct and creativity of a seasoned PR pro may very well be the last thing mankind ...