Startup founders often face decisions when seeking media coverage. Traditional public relations firms typically charge monthly retainers with variable outcomes. Meanwhile, some newer agencies offer ...

Members of the editorial and news staff of Us Weekly were not involved in the creation of this content. For the longest time, there was a public relations (PR) problem nobody wanted to fix. Ask any ...

Boutique PR firms are growing in this market while larger networks are losing senior talent and, quietly, clients. Image: Shutterstock PR has always been obsessed with appearances. The right headline, ...

Last month, a startup founder who called Matteo Ferretti from San Francisco sounded very frustrated. She had spent $15,000 on a PR firm, received countless promises of potential coverage, and ended up ...

A busy clinic calendar leaves little room for guesswork. That’s why operators look for partners who know rules, sensitivities, and the rhythm of patient-facing work. For teams weighing PR for med spas ...