Ironically, public relations has a reputation problem. Too many agencies and professionals use a rinse-and-repeat approach that blankets the same strategy across hundreds of clients. However, your ...

Public relations is about building trust consistently and credibly over time. This requires integration across leadership, ...

Boutique PR agency solopreneurs use AI to streamline tasks, allowing focus on client strategy and creative work.

Tired of chasing leads? Discover how thought leadership PR builds trust and brings high-intent clients to you — no cold outreach needed. Traditional lead gen is fading. This article reveals how smart ...

Today’s world is more media-saturated than it has ever been. With the myriad of products, services and information that the average consumer is presented with, brands find themselves competing not ...

Newsjacking, which involves joining conversations on current events by inserting your expert’s commentary into the story, tends to come under fire for being undignified, outdated, tactical, and ...

I already knew that the public relations (PR) industry had a bad rep when I was launching Ascend Agency. However, it didn’t take long after my foray into the industry to understand why. A large ...

In the past few years, more publicity firms have launched performance PR divisions. Here’s what it is and why companies love it. Performance marketing has been around for over 20 years—a strategy ...

In today's business world, trust is everything. Consumers don't just buy products anymore—they invest in relationships with brands they believe in. That belief doesn't happen overnight; it's built ...

Jack PR offers a full suite of services, including strategic media relations and earned coverage, executive thought leadership and contributed content strategies, funding announcement campaigns, ...