I worked in public relations for more than a decade before becoming a novelist. I'd set my alarm for 4:30 a.m. and write fiction and essays before I went into the office and cranked out press releases ...

Writing and editing copy is a key responsibility for PR and communications professionals, and even the best writers should be continually honing their skills. To create clear and concise copy that ...

The PR Council is the only association dedicated to supporting agencies with a core competency in earned media. Through a combination of convening, advising, and learning opportunities, the PR Council ...

People often say artificial intelligence (AI) isn't going to put anyone out of a job any time soon. But they're wrong. Unless you work out how to incorporate AI into your workflow today, tomorrow ...

The rise of self-publishing heightens the need for authors to engage experienced book publicists to compete effectively. Identifying a PR firm with a strong track record and deep understanding of the ...

After writing two books, a few hundred thousand tweets and far too many blog posts, I’ve found the following tips can revitalize even the most tired publicist’s writing style…if adhered to. So do the ...

Ever wondered which is the best generative AI tool for writing PR content? I have just finished conducting a series of tests to determine just that and found that the post generated by Bard produced: ...

April coined the term “Trust Relations” to describe a new approach to public relations, then founded the virtual firm Trust Relations. Once a futuristic and aspirational idea, today artificial ...

Q: My name is Laura and I am about to embark on a job hunt. I have a background in writing (journalism, copy writing, website writing) and public relations/communications. Right now I’m the Director ...