The NFL and the Big 12 announced a partnership last week focused on officiating development. Big 12 officials will get access to NFL clinics, teaching tapes, and accountability tools. Both ...

The Big Ten and Big 12 have partnered with PayPal to become their official platform for distributing revenue-sharing payments to athletes. The hefty new deal involves brand partnerships with several ...

WWE and the Big 12 Conference are reportedly set to expand their partnership with one another this upcoming football season. Chris Vannini of The Athletic took to social media Thursday evening to ...

Logos for several Big 12 schools are seen during the Big 12 Media Days at AT&T Stadium, Wednesday, July 12, 2023 in Arlington, Texas. Elías Valverde II / Staff Photographer It’s a whole new world in ...

Forbes contributors publish independent expert analyses and insights. I talk to people for a living. Jun 26, 2025, 10:50pm EDT Jun 27, 2025, 11:31am EDT INDIANAPOLIS, IN - JULY 26: General view of the ...

Dave Portnoy is bringing his brand to one particular conference. The Big 12 Conference had a call with Barstool Sports founder Dave Portnoy on Wednesday morning, with commissioner Brett Yormark and ...

With the historic House ruling that allows universities to pay their student-athletes via a revenue-sharing model, shaking up college athletics, the Big 12 is leaning into a unique partnership. Lost ...

The NFL made an unexpected announcement on Friday morning as to an arrangement that could, in theory, spread. “The NFL and the Big 12 Conference are entering into a new strategic partnership, working ...

A partnership between CBS Sports and the Pac-12 hasn't officially started yet, but it's already been extended through the 2030-2031 season. The conference announced the extension of the media ...

(AP) — The Pac-12 struck a media-rights deal with CBS on Monday that sets up the network to broadcast a minimum of four football and men’s basketball games per season on its main network and provide a ...