Understanding the interaction between Performance Max (PMax) and Search campaigns can be complex. Determining whether PMax cannibalizes Search ads is particularly ...

Performance Max has come a long way since its rocky launch. Many advertisers once dismissed it as a half-baked product, but Google has spent the past 18 months fixing real issues around transparency ...

Google just launched substantial upgrades to its Performance Max campaigns today. In their announcement, they introduced long-anticipated reporting features that will provide advertisers with ...

The rise of generative AI search can be both a blessing and a curse for advertisers. On the upside, AI search engines form a new channel for brands to connect with consumers, potentially without ...

Google Ads just dropped another wave of updates to Performance Max today. For those who’ve been asking for better audience targeting, clearer reporting on new customer acquisition, and more ...

Google has confirmed that you will be able to see AI Mode performance data in the Search Console performance reports but you won’t be able to break out that data individually to see how AI Mode is ...

We know Google will be bringing Google Discover to the desktop interface, heck, we've seen Google testing it for a while now. But did you know that Google will also show the breakdown of mobile versus ...