Add Yahoo as a preferred source to see more of our stories on Google. If there’s anything the internet has proven, it’s that we’ve all secretly lived the same life. You may think that your innermost ...

Walk into any children's clothing store and you'll see it immediately: the great divide. Blues, greens, reds, and blacks flood the boys' section, while pink and purple dominate the girls' area. But is ...

Is there truth to the idea that men prefer blue and women like pink? Claudia Hammond investigates, and discovers why these colours matter more than we think. It’s easy to spot the girls’ section of a ...

Blue is for boys and pink is for girls, we're told. But do these gender norms reflect some inherent biological difference between the sexes, or are they culturally constructed? It depends on whom you ...

Dressed in pink from head to toe and surrounded by her many pink possessions, four-year-old Jeeyoo strikes a pose in her Seoul, South Korea, bedroom for a 2007 photograph. Also in Seoul, six-year-old ...

Ask a little girl what her favourite colour is, and chances are she'll shout "pink". Toy aisles and clothing rails are packed with this shade, but is nothing but pink for girls harmful? How different ...