Before World War II, there was nothing especially girly about the color pink. In fact, the opposite was true: When pastel colors suddenly became popular for babies in the early 20th century, a ...

Walk into any children's clothing store and you'll see it immediately: the great divide. Blues, greens, reds, and blacks flood the boys' section, while pink and purple dominate the girls' area. But is ...

Pink—which may go back over a billion years—was once the color of fierce ancient hunters, powerful French women, and yes, boys. Pink has long beguiled humans—used to dye clothing and tint cheeks even ...