How people evaluate odors does not depend entirely on the odorant itself—context influences perception. A research team from the Leibniz Research Center for Working Environment and Human Factors ...

Research from the utilities-focused research, consulting, and data science company shows positive shift in homeowner perceptions of electrification technologies, though cost remains a barrier to ...

FutureBrand study suggests looking to companies like Samsung and Microsft as templates for change. Top healthcare brands suffered a 10% decline in positive brand perception between 2022 and 2024, ...

Tesla’s reputation crisis is deepening, according to a new report from EV Intelligence that says Tesla now has the lowest net positive perception among all EV brands and the highest distrust score. In ...