Programmatic audio had a growth spurt in 2023, but it still comes up short compared to other digital media. That disparity is especially stark in podcasting. Programmatic comprises 11% of podcast ...

In a survey released by the Association of National Advertisers last year, 31% of marketers said they had expanded in-house capabilities to manage and oversee programmatic ad buying. Meanwhile, major ...

Opinions expressed by Entrepreneur contributors are their own. With at least 150 million monthly listeners in the U.S. alone, it’s no surprise that everyone from global brands to small businesses are ...

Programmatic ad buying has changed the face of online advertising, but there’s still confusion around what it actually is. Here’s a primer, in plain English: “Programmatic” ad buying typically refers ...

Automated advertising has entered a new era. In late 2025, two developments emerged that stand to remake the programmatic advertising infrastructure: the introductions of Ad Context Protocol (AdCP) ...