Sky Media, the advertising arm of Sky, has announced a step forward in its programmatic strategy, enabling advertisers to access VoD inventory via Google Display & Video 360 (DV360). Following a ...

El SEGUNDO, Calif., April 09, 2025 (GLOBE NEWSWIRE) -- Shirofune, a leader in automated ad management technology that services major advertising agencies worldwide, including Dentsu, is pleased to ...

Google announced new biddable capabilities for programmatic advertising inventory access to NBCUniversal's Olympic Winter Games through its Display & Video 360 platform. The games “kick off this ...

Sky Media is making its premium video on demand inventory available through Google Display & Video 360, extending programmatic access across its owned and partner portfolio following a pilot campaign.

Programmatic advertising has become one of the key tools of digital marketing, allowing to automate the process of buying ad impressions and precisely target ads to the desired audience. With its help ...

Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...

Investments in programmatic advertising keep growing, which means that the industry’s evolution is not going to stop in the foreseeable future. Continuously offering new opportunities to both ...

In this clip from a Streaming Media Connect 2025 debate, Will Programmatic Advertising Overtake Brand/Direct in 2025?, Philo Head of Advertising Partnerships Aulden Kaye Yi discusses the future of ...

Artificial intelligence is conquering the entire ecosystem of digital advertising, and programmatic isn’t an exception. The majority of marketers are already leveraging AI-powered tools in ...

Warc’s The Future of Programmatic 2025 is a deep dive into three specific trends - the rise of sell-side curation, AI-powered brand safety, and the growth of programmatic out-of-home (OOH) advertising ...