Programmatic audio had a growth spurt in 2023, but it still comes up short compared to other digital media. That disparity is especially stark in podcasting. Programmatic comprises 11% of podcast ...
As digital buying becomes more prevalent in radio and data-driven metrics drive advertising, industry experts are predicting a rise of programmatic across the entire audio content spectrum – but can ...
Magnite (NasdaqGS:MGNI) has partnered with NOVA Entertainment to power programmatic buying of in-store digital audio inventory across Australia. The company is also integrating Genius Sports' Moment ...
Magnite Inc. (NASDAQ:MGNI) is one of the best AI stocks with huge upside potential. On March 11, Magnite and NOVA ...
Programmatic audio is a tough sell. Advertisers find it challenging to vet audio inventory at scale, which means most digital audio campaigns – particularly in the podcast market – are conducted via ...
NEW YORK, Jan. 20, 2026 (GLOBE NEWSWIRE) -- Proximic by Comscore (SCOR) today released its 2026 State of Programmatic Report, based on over 200 media buyer respondents, with 58% expecting their ...
Audio has formed a considerable part of listeners' media consumption, with many people in Hong Kong, Singapore, and Japan saying they now listen to audio formats like podcasts daily or weekly. 90% of ...
Striving to reach users across all the available environments and devices, marketers are increasingly adopting emerging ...
Most audio ad spots are still sold direct, but that will change in the coming year as more companies such as Basis Technologies, The Trade Desk, SoundCloud and others expand their programmatic ...
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