This article first appeared on Mention. A recent study shows that 86 percent of all B2B marketers use content marketing strategies to gain exposure and ultimately generate revenue, but only 38 percent ...

In today’s fast-moving digital world, businesses don’t just compete on quality—they compete on visibility. No matter how great your product or service is, it won’t matter if people can’t find you ...

Meta adds Channel discovery and promotion features to WhatsApp’s Updates tab as part of a global messaging monetization push. Meta WhatsApp introduced new discovery tools for its Channels feature on ...

Apple's failed social media platform Apple Music Connect is back, but this time not for fans. Instead, it's a set of promotion tools for record labels. It's not as if Apple starts up and abandons ...