RetailSignals™, a Wiland™ MarketSignals™ solution, helps retailers identify high-value shoppers, predict brand preference, and drive smarter acquisition, retention, and growth. NIWOT, Colo., February ...

Consumers still plan to make purchases during the summer holidays, despite high gas prices and inflation. “Those who plan to participate plan to spend more or the same as they did last year,” said ...

With inflation becoming a pressing concern for most consumers, the desire for rewards and other shopping incentives has increased. We examine these incentives’ impact on consumer shopping behavior and ...

In my first article in this series, I laid out an approach for identifying the modes that people get into, and I introduced the idea of a mode map. For part two, I’d like to apply mode map thinking to ...

Have you ever noticed that most prices include the number nine? There’s a good reason why businesses choose to price their products and services in such a way as, say, $19.99 instead of $20.00. It’s ...

AMES, Iowa – Mobile apps are changing the way brands connect with consumers and have the potential to boost a company’s bottom line. According to a new Iowa State University study, there is a direct ...

Product information is considered to be a crucial factor in purchasing experience. According to the American Express Retail Monitor, 85 percent of retailers view the provision of product information ...