“Today, we’re announcing updates for Search ads query matching and brand controls.” It’s been a while since one sentence from Google elicited such a positive reaction from the PPC community. Last ...

Google Search has been essentially the same for more than 20 years. Generative AI is bringing some of the biggest ever changes to Google Search. BI tracked some of these changes over several months to ...

Google’s new tool abstracts SQL into a visual interface, helping enterprises manage cloud workload insights without deep technical expertise. Google has added a new query builder to its Log Analytics ...

There’s one major way in which Google’s AI-powered search feature AI Mode differs from its traditional search engine — a complex technique used to answer a user’s question called “query fan-out.” AI ...

At its Cloud Next conference, Google is showing off a new AI engine for AlloyDB that enables developers to embed natural language questions in SQL queries. Google is enhancing AlloyDB, its fully ...

So far this year, electricity use in the US is up nearly 4 percent compared to the same period the year prior. That comes after decades of essentially flat use, a change that has been associated with ...

Google has been working to expand Vertex AI Search for healthcare’s capabilities since launching the product last March. The tool uses generative AI to let clinicians search for information across ...

Google Ads will aggregate misspelled queries in search term reports. Negative keywords will automatically block misspellings. New brand inclusion and exclusion features offer more control over ...

There have been a number of complaints that when you search for a query and the site name, Google doesn't always show results from the site you mentioned in the query. But Google's Search Liaison, ...

Pandu Nayak testified at the U.S. vs. Google antitrust trial back in October. All I remembered seeing at the time was what felt like a PR puff piece published by the New York Times. Then AJ Kohn ...

Developers are sharing stories related to concerning BigQuery pricing strategies, which charged multiple developers with a $5,000 bill for a single query. Blockchain developers are sharing “horror ...