For 2026 strategy, brands and technical teams can’t ignore RCS versus SMS.

RCS Universal Profile 4.0 is ready, introducing the prospect of video calls and richer messaging features for apps like ...

Apple today is rolling out iOS 18 with support for RCS in a huge boost to the iPhone-Android messaging experience. Rich Communications Services (RCS) is an upgrade to SMS/MMS that supports features ...

Apple’s iOS 18 update is here, and perhaps lost among the company’s flashy unveilings was its much-antipicated adoption of the Rich Communication Services (RCS) messaging standard. RCS, often referred ...

With RCS messaging, you get features like typing indicators and the "Delivered" status message while messaging Android users. It also helps ensure high-quality videos and pictures are sent when ...

Posts from this topic will be added to your daily email digest and your homepage feed. Now when Android users send a message reaction to an iOS friend, it actually looks as it should. Now when Android ...

Google needs to open the apis for apps other than their message app and the Samsung app. Google's messaging app is so bare bones compared to apps like Textra. RCS yes, giving up so many features to ...

Apple Inc. (NASDAQ:AAPL) has updated its messaging system to accurately display Android user reactions on iOS, marking a major step forward in iPhone–Android messaging. What Happened: Apple has ...

Now that RCS works between Android and iPhone, it’s become a more important tool for everyone, and the next major update to ...

Wear OS smartwatches cannot send RCS messages independent of a phone connection. A future update to Google Messages could enable standalone RCS on Wear OS smartwatches, letting you send and receive ...