Every Monday, we send out a digest of digital advertising “must reads” chosen from the week before. Our “Mashup” team gets together in a conference room the preceding Friday, and each member brings an ...

RTB House unveiled a new generative artificial intelligence (AI) solution that leverages first-party publisher data to provide marketers with more precise consumer insights, according to a press ...

The programmatic media-buying marketplace is projected to expand 27% this year to about $18.7 billion, according to a just-released update from Interpublic Mediabrands’ Magna Global unit. While that ...

The Digital Age continues to pack plenty of punches when it comes to marketing innovations and advancement. Of course, for every handy new tool out there, there’s also a significant learning curve. As ...

Programmatic buying is evolving fast with major brands pushing the real-time bidding agenda, but complexity remains a barrier to take-up. Jessica Davies reports. Rapidly evolving methods of trading ...

The company, a large real estate listings platform, wanted to change its media mix to higher-quality online ad placements. “Environments where we are proud to show up,” as Zillow VP of media Ed Wild ...

Automated advertising has entered a new era. In late 2025, two developments emerged that stand to remake the programmatic advertising infrastructure: the introductions of Ad Context Protocol (AdCP) ...

Admixer, an independent provider of advertising technologies and services, has introduced an RTB Stack, a multipurpose programmatic platform to create and manage your own white-label SSP or ad ...

Smart RTB of Tulsa, a technology company specializing in programmatic media buying, moved into a new office downtown at 211 W. 11th St.

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by David Simon, chief revenue officer at ...