Hollywood may think young people care only about social media, but they actually watch more movies and shows than older generations think — and they'd watch more if they felt the content was relatable ...

Generation Z craves community. It’s why we almost exclusively prefer relatable content curated specifically for us — tailored to our interests, dislikes and opinions. In fact, the majority of Gen Z ...

After massive layoffs, 40 year old, out of touch Nu-Metal journalist Tony Zaret is the only one left at DigiPop.vids. It's now his task to make relatable Instagram skits for the 18 - 24 year old ...

More than half (51.5%) of those aged 10 to 24 prefer more relatable onscreen content focusing on meaningful friendships and platonic relationships than those featuring sex and romance, according to a ...

These high school sweethearts-turned-content creators weren’t planning to become famous on social media. Wilson Tsia and Thi “Tania” Cao have been together since 2009, long before social media was ...

What makes content go viral? According to our latest research, the key lies in triggering specific emotions, publishing at the right time and telling stories that resonate. By understanding the ...