Back in 1978, agency Davidson Pearce created a launch campaign for a little-known margarine spread called Krona that pushed the product’s butter-like qualities. The brand quickly built up market share ...

Tens of thousands of people around the world are taking part in The Perception Census, an ongoing scientific study aiming to uncover the fascinating but invisible ways that our minds are each ...

Researchers have known for years that multicultural experiences can boost one’s creativity (Chang, Hsu, Shih, & Chen, 2014). Consider the evidence. In one study, persons who had lived or studied ...

For the first time, neuroscientists have established a link between shifts in our visual perception and the cadence of our steps while walking. The research, published in Nature Communications, shows ...