In visual merchandising, retail window displays are never just decoration. They are a critical tool for shaping brand identity and attracting customers. A well-executed window not only communicates a ...

Jackie Nance Sons is the CEO and Founder of Native Wildflowers Nursery. She is a master gardener and loves to travel. Spring is coming, and retailers everywhere are starting to think about and create ...

Preface -- History Of Visual Merchandising -- Role Of A Visual Merchandiser -- Day-to-day role of a visual merchandiser -- Training -- Visual merchandising in a department store -- Visual ...

There are a lot of meanings and impressions when you use the phrase “window dressing.” The display of merchandise in a retail store window is probably not what comes to mind today. A few decades ago, ...

’Tis the season for retailers to get in the black while delighting holiday shoppers. Merchandising occurs year round, but the final quarter of the year is when many companies do an extra-concentrated ...

Could the venerable color poster in the retail store window be replaced with something more high-tech and interactive? Microsoft, Intel, IBM and others are trying to convince the retail industry to ...