Salesforce announced expansions of its partnerships with AI model developers Anthropic and OpenAI. Agentforce data will be accessible in OpenAI's ChatGPT, and mutual customers will be able to sell ...

Salesforce has signed a definitive agreement to acquire Qualified, a provider of agentic AI marketing solutions designed to engage and convert inbound B2B buyers. The move extends Salesforce’s agent ...

The big news at Salesforce Connections is obviously Marketing Cloud Next, which comes with the provocative tagline: "the end of traditional do-not-reply marketing." It's hard to go wrong with that one ...

Building on Salesforce means understanding how it all fits together. It’s not just about clicking buttons; there’s ...