Sorry kids, but SEO isn’t what it used to be. It’s time to bury the old idea of “optimization” and start thinking about what we really do: train search engines. In this brave new world of generative ...

A new buzzword is making waves in the tech world, and it goes by several names: large language model optimization (LLMO), generative engine optimization (GEO) or generative AI optimization (GAIO). At ...

For decades, platforms like Google have been the centers of focus for Search Engine Optimization (SEO). Businesses have long relied on SEO tools to make their products and services easy to find and ...

Search is changing. Have you noticed how search engines now serve ready-made answers in their search results? You don’t even have to click through to a website—Google has found everything for you.

As voice search continues to grow in popularity, driven by the rise of AI-powered assistants such as Siri, Alexa and Google Assistant, along with the prevalence of voice search on smartphones, the ...

Generative engine optimization (GEO), much like search engine optimization (SEO), is becoming a critical strategy for businesses as the AI revolution continues to gain momentum. In fact, the way ...

USO improves visibility. USO is the new SEO, and it focuses on organic visibility across all relevant platforms. It increases brand awareness, website traffic and revenue. Fragmented search landscape.

For decades, much of digital marketing has focused on a simple pair of objectives: populate a webpage with high-quality content, and get that webpage to rank as highly as possible among search results ...

Google's Gary Illyes confirmed that AEO or GEO is not necessary. Standard SEO is all you need to rank in AI Search. Google’s Gary Illyes confirmed that AI Search does not require specialized ...