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Sentiment analysis, formally characterized as computational opinion assessment, represents a specialized NLP methodology designed to systematically recognize, isolate and interpret emotional polarity ...

In recent years, the growing prevalence of social media sites and online medical forums has resulted in a previously unprecedented amount of patient-contributed review information. This invaluable ...

Understanding how your audience feels about your product or service is paramount to any marketing strategy. To build a comprehensive brand marketing strategy, you should know what people struggle with ...

Ajay Prasad is the CEO of GMR Web Team, a full-service healthcare digital marketing agency focused on patient acquisition and retention. American healthcare consumers are increasingly considering cost ...

Customer behavior insights. Sentiment analysis improves customer satisfaction and allows businesses to act on customer feedback quickly. Weather and sentiment synergy. Combining weather data with ...

In Salesforce’s most recent State of the Connected Customer study, 80% of respondents said a company’s customer experience is as important as its products and services. Sixty-five percent said they ...

Expectations are high when it comes to customer service and experience. That’s why brands are turning to automated sentiment analysis for help. Automated sentiment analysis can provide actionable ...