In his 2002 State of the Union Address, President George W. Bush issued a call to all Americans to commit 4,000 hours to service and volunteerism over the course of their lifetime. President Bush ...

If you were in business school during the 1970s, you were likely a disciple of one of the hottest management trends of that era—product line marketing. Proctor & Gamble and General Electric led the ...

Lots of companies have corporate policies. A great many, however, lack corporate principles. Most companies and their employees have no idea what customers want, much less how to deliver what they ...

Marketing services is distinct from marketing products. The biggest difference is that services lack tangibility. Buyers can't see, touch or feel them. This increases the pressure on companies to ...

Efforts by health systems to provide care in the most appropriate, lowest cost setting coupled with advances in minimally invasive techniques have shifted many hospital cases to the outpatient setting ...

A service-oriented datacenter (SOIT DC) is a top‐down, demand driven datacenter design that maximizes efficiency and minimizes traditional IT waste of power, cooling, space, and capacity under ...