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In his 2002 State of the Union Address, President George W. Bush issued a call to all Americans to commit 4,000 hours to service and volunteerism over the course of their lifetime. President Bush ...

If you were in business school during the 1970s, you were likely a disciple of one of the hottest management trends of that era—product line marketing. Proctor & Gamble and General Electric led the ...

Lots of companies have corporate policies. A great many, however, lack corporate principles. Most companies and their employees have no idea what customers want, much less how to deliver what they ...

Imagine being treated as well at your doctor’s office as you are at your favorite restaurant. That’s how healthcare should be, and that’s where it’s going. When compared to that of the restaurant ...

An old business mantra says that "the customer is the king." I don't think the customer is the king. My belief is that a balanced and fair working relationship where no one is the king, and both ...

Efforts by health systems to provide care in the most appropriate, lowest cost setting coupled with advances in minimally invasive techniques have shifted many hospital cases to the outpatient setting ...

ServiceNow is a $9 billion platform-as-a-service provider. Just about 20 years old, the Santa-Clata, Calif.-based company focused initially on IT service management, a strategic approach to managing ...

A monthly overview of things you need to know as an architect or aspiring architect. Unlock the full InfoQ experience by logging in! Stay updated with your favorite authors and topics, engage with ...

Marketing services is distinct from marketing products. The biggest difference is that services lack tangibility. Buyers can't see, touch or feel them. This increases the pressure on companies to ...

A service-oriented datacenter (SOIT DC) is a top‐down, demand driven datacenter design that maximizes efficiency and minimizes traditional IT waste of power, cooling, space, and capacity under ...