Short-Form Video, AI-Generated Dramas Power Next Wave of Global Content as FilMart Panel Probes the Thriving Digital Economy.

To learn more about our editorial approach, explore The Direct Message methodology. During a recent meeting with marketing executives at a San Francisco tech company, I watched something revealing ...

Content marketing continues to shift with podcasts and short-form video now leading audience engagement strategies Podcasts build strong audience connections, with 88% of listeners consuming entire ...

As the short-form drama sector integrates with the web literature market, IP incubation is taking on a new industrial logic. Zhou Lingyi’s “short-form testing pool” model has been widely emulated.

Zhou Lingyi’s “Content Reconstruction Theory” represents an evolution in creative logic, returning short-form dramas to the fundamental task of storytelling. “Future short-form dramas will not compete ...