Richard Mayer, CEO of Vana Specialty Packaging, described the integration of design services. “The addition of packaging ...

When it comes to packaging, one of the biggest challenges for brands is fragmented agency relationships. Aside from the admin load and multiple handoffs this creates for marketing teams (all amplified ...

Thank you for the reminder that so much of a brand’s equity resides in its physical pack (DW 12 August). The examples shown of Waitrose’s redesigned London Dry Gin and Smirnoff Ice demonstrate at a ...

It’s easy enough to spot the differences between fashion and architecture. In many ways they’re creative opposites – buildings take years of planning and construction, and are generally built to last, ...

Foodstuffs Own Brand, Pams and Brother Design, has won first place in the Confectionery, Sweets and Desserts category at the prestigious international Dieline Awards 2015. The Dieline Awards recognise ...