SAN FRANCISCO--(BUSINESS WIRE)-- Mediaplex, the technology division of ValueClick Inc. (NAS: VCLK) and the leader in digital marketing analytics and advertising technology, today announced the formal ...

Google Tag Manager (GTM) is one of the most established and popular tag management solutions on the market, but it’s not the only player. New players have entered the market, offering great tag ...

The new Google tag is an expansion and rebrand of the existing global site tag. It will require less coding and offer new capabilities. Google has just announced the Google tag – a simple, centralized ...

Customer Data Platform QuBit (http://www.qubitproducts.com) today launches Universal Variable, a new implementation of a Universal Tag architecture, for its hugely ...

The Ask an SMXpert series continues the questions and answer (Q&A) segment held during sessions at SMX London. Today’s Q&A is from the Google Tag Manager Can do WHAT session with Stephanie Wallace and ...