Tag management is a hot topic for marketers, with good reason. Tags send data about a web page and page visitors to third-party vendors who provide digital marketers with essential marketing data and ...

IBM has announced a new partnership with customer intelligence vendor BlueKai for tag management. Through the partnership, BlueKai will integrate its Data Management Platform with IBM’s tag management ...

Google Tag Manager (GTM) is one of the most established and popular tag management solutions on the market, but it’s not the only player. New players have entered the market, offering great tag ...

If you use Google Analytics (GA) – like a large portion of the web – it’s possibly time to start thinking about Google Tag Manager (GTM). GTM is Google’s tag management system that conveniently, also ...

When it comes to digital marketing measurement, tags make the world go 'round. The number of tags deployed on marketers' websites has been increasing faster than the policies in place to manage the ...