TransUnion's analysis reveals targeted marketing can amplify return on ad spend, with optimal audience traits yielding significant performance gains. TransUnion's latest analysis highlights how ...

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly—yet often overlooked. So, over the course of my biweekly ...

The rise in behavioural targeting is transforming B2B marketing at a time when greater efficiency and innovation is paramount. Alex Blyth reports There has never been a greater need for B2B marketers ...

Most B2B marketers still target one persona at a time— even though buying committees include dozens of stakeholders. That’s where orchestration comes in B2B buying has never been a solo act. Yet ...

For years, marketers have collected data about traveler behavior to better understand what they want and tailor experiences accordingly. However, as the path to purchase became more complex, travel ...

Marketing has entered a new phase where accuracy and personalization outweigh broad campaigns. Astrad positions itself within this transformation as a platform that delivers Account-Based Marketing ...

Understanding Hyper-Local Keyword Targeting Hyper-local keyword targeting refers to the practice of aligning website content with highly specific location-based search phrases. These phrases often ...

Even in large organisations, head of marketing is often not a board position. In small companies, marketing is frequently not even part of the initial business plan because the emphasis is on sales ...

Dealers gain control as advanced media buying tools become accessible, improving targeting, efficiency and measurable ...

Austin Irabor, CEO of legal martech company NETFLY, watched as personal injury law firms struggled with an outdated system that cost them thousands of dollars for each potential client click, often ...