"Powered by VideoAmp™" enables currency-grade big data and future-proof tech solutions to be directly embedded into the infrastructure of Agencies, Brands and Publishers NEW YORK--(BUSINESS ...

Ad tech M&A is back, baby. Earlier this month, four major ad tech deals captured headlines in just as many days. T-Mobile bought Vistar Media; ecommerce marketing company Rokt acquired customer data ...

Industry-leading influencer measurement solution recognized for connecting campaigns to verified purchase behavior. NEW YORK, Dec. 15, 2025 /PRNewswire/ -- StatSocial has been named a winner of ADWEEK ...

TEL AVIV, Israel, Nov. 25, 2025 /PRNewswire/ -- Primis, the video discovery platform, has once again achieved Open Measurement SDK Integration Validation Compliance from the IAB Tech Lab, with its ...

CANNES, France—Relo Metrics and VideoAmp have officially launched Total Sports Performance, a measurement and attribution solution for the sports media ecosystem. Total Sports Performance delivers the ...

Allie Lichtenberg will be speaking at AdExchanger’s Programmatic IO: Innovate event, taking place in Las Vegas from May 19-21. Click here to learn more and get your ticket. Over the past 13 years, ...

NEW YORK—As the TV industry grapples with the measurement problems that have been produced by rapid changes in the way people watch programming, the Coalition for Innovative Media Measurement (CIMM) ...

PARIS, June 19, 2023 /PRNewswire/ -- PARIS AIR SHOW -- Pratt & Whitney and Virginia Tech today announced a pioneering new technology for calculating thrust using lasers to enable high fidelity ...

GUANGZHOU, China, April 10, 2025 /PRNewswire/ -- TopOn Mediation has officially passed the IAB Tech Lab Open Measurement Software Development Kit (OM SDK) compliance certification, becoming an ad ...

Dariia Kutsopal, COO of Aceex, looks at the biggest current challenges for ad tech companies, from privacy regulations to signal loss and measurement. She expands on why so many ad tech companies ...