From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly—yet often overlooked. So, over the course of my biweekly ...

European Journal of Epidemiology, Vol. 25, No. 4 (2010), pp. 225-230 (6 pages) Since its introduction into the biomedical literature, statistical significance testing (abbreviated as SST) caused much ...

A century ago, two oddly domestic puzzles helped set the rules for what modern science treats as "real": a Guinness brewer charged with quality control and a British lady insisting she can taste ...

Explore essential statistical strategies for accurate protein quantification and differential expression analysis.

I contend that there is a better way to correct the misuse of tests for statistical significance than by dispensing with them altogether (see V. Amrhein et al. Nature 567, 305–307; 2019). The ...

It may be common knowledge that p < .05 indicates statistical significance. Psychology students (and others) are often taught that p < .05 means the probability (p) of rejecting the null hypothesis ...

Michael Lew has received funding from the NHMRC. Yesterday’s article by Geoff Cumming, based on a very recent Proceedings of the National Academy of Science paper, argued that “null hypothesis ...