Apple CEO Tim Cook sits down for The Job Interview with WSJ. Magazine to discuss working with Steve Jobs, his first job as a paperboy and his first days working at IBM.

Outgoing Apple CEO Tim Cook warned that demand for memory chips from the artificial intelligence boom will force the tech giant to increase the prices of its products, according to an interview with the Wall Street Journal published Wednesday.

Apple CEO Tim Cook said in a Wednesday interview with The Wall Street Journal that his company intends to hike product prices because of the soaring costs of memory chips. Cook, who is stepping down from his role at Apple on Sept.

In an exclusive interview with , Apple CEO Tim Cook made an unusually blunt admission. The company is preparing to raise product prices because memory and storage costs have surged to a point Apple can no longer absorb.

Tim Cook is the chief executive officer of Apple and a member of its board of directors. Since succeeding co-founder Steve Jobs, Cook has led the company through a period of substantial expansion, establishing it as one of the world’s largest technology firms by revenue and market value.