Alex Bornyakov, founder & CEO of supply-side platform VertaMedia, predicts that header bidding, which became successful in 2016, could die on the vine this year. While it has been successful, header ...
Marfeel, a Barcelona-based ad tech firm, has joined forces with AppNexus and Rubicon Project to develop server-to-server header bidding technology. The collaboration sees Marfeel become the latest ...
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