MINNEAPOLIS, Oct. 20, 2015 /PRNewswire/ — In celebration of General Mills' commitment to removing artificial flavors and colors from artificial sources from all of its cereals, the company is rolling ...

General Mills? Trix brand hops into the smartphone era via a mobile-driven campaign to find a real rabbit to represent the cereal and drive awareness of a new initiative to remove artificial flavors ...

GOLDEN VALLEY, Minn. — One of Gen Z's most iconic bands is getting into the cereal game, and sharing the spotlight with General Mills' most popular cereal characters. The Trix Rabbit, Lucky the ...

General Mills has rebranded its Trix cereal boxes with a real rabbit to promote its push to removal of artificial flavors and colors from its cereals. A rabbit named Cinnabun was chosen from a pool of ...

Britney Spears, Taylor Swift and Kelly Clarkson have all done it. So have David Beckham and Freddie Prinze Jr. Now, Trix Rabbit, Sonny the Cuckoo Bird and Lucky the leprechaun are getting in on the ...

Yes, kids, Cap'n Crunch is looking at you. And so are the Trix rabbit, Toucan Sam and Tony the Tiger. The mascots on boxes of cereal advertised to children tend to stare downward to catch the gaze of ...

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"Silly Rabbit, Trix are for kids," is a tagline well known to just about everyone. The breakfast cereal's status was once close to iconic, thanks to the ad campaign, but the company recently decided ...