The attitudes and priorities of the next generation of consumers are being shaped by an intense focus on a different set of dynamics from their predecessors. While Gen-X and Millennials navigated the ...

Tension: Companies claim to be customer-centric while operating almost entirely blind to what customers actually experience ...

Doing a deep dive into what makes companies tick – and grow and thrive – is an interesting exercise in human nature. One of the things we are most likely to encounter when we begin working with a ...

As a financial institution, it's important to understand your customers’ credit health. However, there are often overlooked areas that can hinder both their financial success and your institution’s ...

B2B brands should look towards business intelligence and social media tools with a strategic focus to better engage with customers, says Carl Robertson, chief marketing officer, Colt In order to ...

No matter how good your product is, if you can’t convey its value to potential customers, they’ll never experience what you’ve created. That’s why sales pages are so important. With the right copy, ...

When John Barbano assumed the position of vice president of global infrastructure operations at Johnson & Johnson Networking & Computing Services, he did all he could to learn about the $47.3 billion ...

How to develop a better understanding of shifting consumer preferences What strategies can small businesses deploy to implement these changes? The disconnect that exists between consumer payment ...

While there is no doubt that improving customer service quite rightly lies at the top of the page of every business mandate, stopping the problem in the first place – prevention rather than cure – ...

I’m a pretty social person. I like talking to new people and getting to know them. I’m never one to turn down invites to social engagements, either, because I think talking to people in person, one on ...

The Financial Conduct Authority (FCA) has recently published a series of comprehensive reports assessing how firms treat customers in vulnerable circumstances. These reports, released on March 7, 2025 ...

Learn why data-driven marketing is becoming a key tool for SMEs to deliver effective campaigns that profitably engage their customers. Good quality data is the fuel of a successful data-driven ...