Unit of account is the thing that measures the value of goods and services. It’s an essential function for something to be [or become?] money. In simple terms, it is a standard measure of value, a ...

Unit bias, sometimes referred to as “unit preference” or “unit-of-account bias,” is a cognitive bias that most cryptocurrency founders exploit to attract investors. It refers to the tendency of ...

When Software as a Service (SaaS) products scale, it might be tempting to think that traditional unit economics rules no longer apply. Expectations of economies of scale further fuel this notion. Yet, ...