Exceptional customer care starts with meeting customers where they are, which is increasingly on social media. With this integration, Sprout Social brings social data to the Agentforce assistant for ...

Even though Salesforce is investing heavily in agentic AI, executives recognize the limitations of the technology. The large language models that power the technology can’t achieve 100% accuracy, ...

Salesforce today announced Einstein Service Agent, Salesforce’s first fully autonomous AI agent. Einstein Service Agent makes conventional chatbots obsolete with its ability to understand and take ...

I took being in San Francisco for Dreamforce as a chance to catch-up with PwC for a call center briefing. As Dreamforce 2025 swings into action, PwC took the opportunity to launch its Agentic ...

CEO Marc Benioff said he doesn’t want “bolt-on” AI, but Agentforce does connect to many other Salesforce services. Salesforce has made its latest push into the AI space with Agentforce — a platform ...

Salesforce, Inc. (NYSE:CRM) disclosed a collaboration with Singapore Airlines (SIA) to enhance the customer case management system. As per the deal, SIA will implement Agentforce, an AI-powered system ...

Successfully injecting generative artificial intelligence (AI) into customer service requires a systematic approach. Improving the customer experience using generative AI solutions is about ...

ChatGPT launched only three years ago. Since then, leaders including Marc Benioff and Jensen Huang have been adamant that cheaper alternatives to labor won’t cause mass unemployment. But in reality, ...

Available now, Salesforce has integrated Apple Business Messaging in Service Cloud so Salesforce customers can offer AI-assisted support, appointments, and purchasing. Salesforce also announced the ...