The starting gun has been fired on development of a new video codec beyond VVC with gains of at least 20% up to 50% claimed by R&D lab InterDigital. The target for H.267 is to deliver improved ...

Today H.265 enjoys widespread use on Apple devices like the iPhone, as it’s the default codec used by video capture within the stock Camera app. What exactly can users look forward to once H.266/VVC ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. With video continually rising in percentage of total internet traffic—with estimates as high as ...

The next-generations VVC/H.266 codec has been announced as a follow-up to H.265. Like the previous codecs, H.266 promises a significant reduction in size with no apparent quality loss. Versatile Video ...

It’s not that long ago that the video codec market was fairly simple with AVC (H.264) being in wide use, MPEG 2 still propping up SD broadcasting and a bubbling undercurrent of HEVC. For many today, ...

Fraunhofer, the German company that helped develop the H.264, H.265 and MP3 encoding formats, has unveiled a new video encoding standard that could severely reduce streaming bottlenecks. Called ...

For this review, I took a first look at VVC (Ver­sa­tile Video Coding). Specifically, I compared Fraunhofer HHI's implementation of the VVC codec (Versatile Video Encoder; VV­enC) against the Alliance ...

Replay: The newly announced VVC codec promises great things, but will it gain widespread adoption or become mired in licensing and royalty issues?Announcements of new video codecs are becoming almost ...

BOSTON, November 18, 2025--(BUSINESS WIRE)--Access Advance LLC, an independent licensing administrator for leading video codec patent pools, today announced that Xiaomi has joined the HEVC Advance ...

SAN FRANCISCO, Nov. 18, 2020 /PRNewswire/ -- Bitmovin, a world leader in online streaming video technology, announced today that it has incorporated H.266/Versatile Video Coding (VVC), the most ...

The video streaming industry is still relatively young, but its adoption and the pace of innovations underpinning it are breathtaking. Less than 20 years ago, YouTube launched, introducing us to ...