Since the first quarter of 2020, there has been a major shift in the way events are organized and experienced. The business-as-usual, in-person experiences became virtual-only when it was impossible ...

Historically, annual trade shows and conferences have allowed people to come together to facilitate business, learning and fellowship. With many in-person events of any size being pushed into 2022 and ...

The COVID-19 pandemic changed the world in more ways than one, impacting how many people worldwide live and work. From students and office employees to event managers and Fortune 500 companies, ...

Events have been an integral part of the B2B marketing toolkit for generating qualified leads. And today, many of those events are offered in all-virtual or hybrid formats. Embracing technology to ...

As event planners are canceling or scaling down in-person events, virtual events are taking their place. As tempting it can be to replicate the in-person schedule in a virtual environment, this ...

B2B event marketing has evolved beyond single, isolated touchpoints. Today's audiences expect ongoing engagement, flexibility, and personalization; and, as a result, traditional event formats are less ...

In many respects, Virtual Event Producers are like surgeons. A virtual event is a living, breathing, organism. Like the human body, it is composed of interconnected systems. While these systems have ...