Uber Eats has cut 8,000 virtual brands from its app. Some were offering duplicate menus from restaurants at the same address. The crackdown comes a year after DoorDash began investigating ...

About Mukbang Burger Mukbang Burger is a virtual dining brand inspired by the Korean mukbang phenomenon, featuring oversized sliders made exclusively with King's Hawaiian Rolls. Known for bold flavors ...

There's no storefront for Outlaw Burger. No dining room for Monster Mac. No servers at Crave Burger. The menu items for all three restaurants are made in the kitchen of Crave in downtown Akron. The ...

Chick-fil-A is rolling out its first virtual restaurant brand. Details are pretty sparse so far, but the company announced it would launch Little Blue Menu in Nashville this year and in Atlanta in ...

Virtual restaurant brands have seen their fair share of challenges lately. Uber Eats introduced a series of reforms this spring that cut nearly 8,000 concepts from the platform. NextBite was sold off ...

When virtual restaurant brands first took off during the pandemic, they seemed to offer an easy answer to a hard question: how could restaurants drive incremental revenue when dining rooms were closed ...

Chick-fil-A jumped into the virtual restaurant space in late 2021 with a delivery-only concept in Nashville called Little Blue Menu. The concept initially offered a variety of menu options across ...

Twenty restaurants with the same Poughkeepsie address. A Newburgh eatery selling a Mr. Beast burger. A seemingly locally owned diner that is actually a Denny’s. These are some of the legal yet ...

Wingstop CEO Charlie Morrison believes chicken thighs have been stuck at the bottom of the bucket for far too long. Starting today, that changes when the Dallas-based fast-casual chain makes dark meat ...

Though South Carolinians can't yet order a bacon mac-and-cheese burger from Guy Fieri's Flavortown Kitchen virtual menu, they can snag a "Fully Packed Bowl" — chicken nuggets and "mac and yellow" ...

McDonald’s next month is bringing a virtual camp experience that features a variety of deals, menu hacks and other programming exclusively to its mobile app, according to a company blog post. Camp ...