If you need proof that customers have strong feelings about the simplest visual branding symbols, let Exhibit A be a solid blue box behind three white letters. When retail apparel giant Gap decided to ...

What Are the Key Elements of Business Branding Design? Brand design is a complex set of digital and physical elements that collectively form a distinct image in the consumer’s mind. At its core, brand ...

Richard Mayer, CEO of Vana Specialty Packaging, described the integration of design services. “The addition of packaging ...

UI/UX design in and of itself is an exciting process as the possibilities for creativity are vast and versatile. Within that creative process, the outcome of a UI/UX creation inevitably leads to ...

In today's world, where websites serve as the new storefronts, understanding the art and science of web design has never been more important. Web design is more than just colors and fonts. It's about ...

AV installations are pretty technical things: bringing together a network of devices — each with their own unique specifications — in order to produce a cohesive effect often lends itself to an ...

When you get your B.F.A. in Visual Communication Design (VCD) at UW you are gaining the tools to achieve a successful career in design. Learn our human-centered approach to crafting solutions and ...