Transitioning from academic writing to web writing can be challenging, and we're here to help! Following are some tips you can use to help make sure users are getting the most from your online content ...

You probably aren’t writing a new piece of content just for fun. You have a purpose and a reason that you’re taking the time to create a new piece of content. Usually, this is to increase your ...

You can't read this enough: writing for the Web is not the same as writing for print. People read differently on the Web. They scan read—jumping quickly from one piece of content to the next. People ...

Good writing can make or break a website. More than ever, writing influences the digital presence of brands, from SEO to user experience. Writing for digital experiences today begins with an ...

How do you avoid grammar snafus on the web? You need to learn basic capitalization rules for online writing. Keep this list of rules close just in case. You sit down to write an amazing post for your ...

Start with the link, not the sentence. Often, all you need is a nice clear link. No summary text. The link should be the first thing you think about. You should only add surrounding text if absolutely ...

Every digital marketing strategy relies on content at its foundation. Without well-written content, agencies would be missing out on a key part of their SEO efforts. No matter how detailed your behind ...

Reading Web copy is different from reading printed text. An entire writing genre has emerged to accommodate online users' reading style. Documents written to be read online should be clear, concise, ...

96.55% of all web pages receive no organic traffic from Google, highlighting the importance of a solid SEO strategy. The benefits of writing SEO content include improved rankings and visibility, ...

Writing long-form content can be challenging, especially for those who have never written anything longer than the occasional social media post or 400- to 500-word blog. However, longer pages can give ...

Make your page copy simple and concise. Break it into more numerous small paragraphs. Use bullet points, headings, subheadings, lists, and captions whenever possible. Include links to related content ...

Web users are task oriented and in a hurry. They scan rather than read. Therefore, the best strategy for writing web content is to make it scanable. Most of what follows is based on this premise. A ...