This sponsored post is produced by Localytics. As much as marketers may wish otherwise, mobile and web have some important differences that come into play when you start analyzing user data. Simply ...

As Internet business owners, we are bombarded with advice on how to manage, market and grow our businesses. Because of the sheer volume of information, we are forced to weed through the “need to know” ...

There is a big misconception about the role of web design. Many people see design as the lipstick, the visual appeal of a website. But your website should be more than a pretty digital brochure. Web ...

One key to successful advertising is showing ads to people at just the right moment. Advertisers understand that the typical smartphone user moves seamlessly between apps and websites throughout the ...

In a recent teleconference, I was asked several questions about specific problems people were having converting clicks to customers. This is the first article in a three-part series and will answer ...

SalesRev, a marketing automation provider, unveiled an A/B testing and retargeting service that integrates with its MA technology. The combination of these tools into one solution enables users to ...

One of the biggest emerging technologies of 2016 was artificial intelligence (AI), with chatbots (or just ‘bots’) on the back of it. We saw the release of Amazon’s Alexa voice assistant, quickly ...

The social media company estimates that it is now underreporting conversions by 8% — down from 15% in September 2021. Facebook estimates that, in aggregate, it is now underreporting iOS web ...

Web-based word processor Writely can now convert documents to the Rich Text Format (RTF) and Adobe PDF standards, adding to recent new features like OpenDocument support. Writely was launched by ...