AI tools, real-time analytics and digital-first PR campaigns are driving growth in the industry, but the real growth driver ...
The AI era doesn't reward great media coverage or great SEO or great content; it rewards firms that have built all three into ...
Forbes contributors publish independent expert analyses and insights. Edward Segal covers crisis-related news, topics, and issues. PR and legal teams often have conflicting crisis response goals, ...
In 2023, the World Communications Forum Association named Jason Mudd as North America’s Best PR Leader for 2022. He is CEO of Axia PR. Measuring the impact of PR work isn’t the standard—to the ...
As law firms look to set themselves apart in an increasingly competitive market, the important role that a strategic public relations program plays in business development can't be overlooked. The ...
The most powerful people in PR today know that “public relations” is just a fraction of what it takes to succeed in 2024. They understand how and why the game is changing. They embrace technology and ...
It’s hard to believe it’s been nearly a decade since Stefano Petrullo formed Renaissance PR. Petrullo was well known to the UK games industry back in 2015, primarily for handling PR for Ubisoft, which ...
The performing arts have struggled in a post-pandemic world. “Audience patterns have changed,” Adrian Bryan-Brown of New York’s Broadway comms mainstay Boneau/Bryan-Brown tells Observer. “Theater ...
Editor's note: A secondary headline on a previous version of this story was removed for containing information not supported by the story. For more than two years Mayor Andrew J. Ginther's ...
Rosica Communications Wins 2026 Mercury Excellence Award in the Publicity Category for Its Work with Britebound FAIR LAWN, N.J. and BURLINGTON, Vt., March 11, 2026 /PRNewswire-PRWeb/ -- Rosica ...
Just one third of PR professionals align their activity with commercial goals, according to research from CoverageBook. The survey of over 350 senior PR and marketing professionals reveals a ...
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