Blogging is, without a doubt, one of the most effective ways to grow your small business. If your goal is to get consumers to visit your website and eventually buy your product or service, you have to ...

With a title like that, I suppose this article better be a homerun. The average marketer spends between 60 and 90 minutes crafting a 500-word blog post. That’s a lot of time spent on just one ...

People skim through blog posts and read only the most interesting parts. The best way to make them read through your blog posts easily is to use bullet lists, which express important points in a ...

Mikael Cho is the co-founder of ooomf, a network that connects short-term software projects with handpicked developers and designers. Mikael writes about psychology, startups, and product marketing ...

I started writing this blog (aka column) in February of 2007. It was originally hosted on BNET, then CBSNews (as “Sales Machine”) and since 2011 on Inc.com (as Sales Source). I’ve twice built this ...

Starting a blog isn't difficult. It's writing a great blog post that’s tough.If you're set on starting a blog today, read on to get my seven top tips for writing posts that will let you stay in Google ...

When I started, I thought I had maybe a dozen ideas to share. I didn’t think how far I’d get, but figured I’d run out of posts soon. I didn’t know much about the software or how to use it. The best ...

Persuasion is part art and part science. There are many data-based strategies to successfully create persuasive communication. That's the science. Likewise, there are just as many techniques for ...

The average marketer spends between 60 and 90 minutes crafting a 500-word blog post. That's a lot of time spent on just one shorter-than-average post. All that time can easily go to waste if the post ...