In 1969, a now-iconic commercial first popped the question, “How many licks does it take to get to the Tootsie Roll center of a Tootsie Pop?” This deceptively simple line in a 30-second script managed ...

I love the excitement of having a new idea. For me, it's usually a concept or a premise, and then I come up with characters who would play well in that space. But there are a ton of ways to come at it ...